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Why CUPID matters
Change doesn’t just happen
Change doesn’t happen just because you have the right ideas or tools. It happens because people are moved emotionally, cognitively and collectively.
CUPID helps leaders, teams and facilitators shape experiences that stick. It’s a simple, memorable framework that guides people through connection, clarity and action.
CUPID helps leaders, teams and facilitators shape experiences that stick. It’s a simple, memorable framework that guides people through connection, clarity and action.
💡 Build deeper trust and stronger relationships
🎯 Turn insight into action with confidence
✨ Design experiences that truly inspire movement
What we do
We help you put CUPID into practice across leadership, team development, and experience design.
Connect
Create a safe space where people feel seen, heard and valued.
(The foundation of trust and belonging)
(The foundation of trust and belonging)
Understand
Uncover perspectives, stories and motivations that drive people forward.
(The key to empathy and clarity)
(The key to empathy and clarity)
Provide
Offer the tools, frameworks and support that people need.
(Moving from theory to real practice)
(Moving from theory to real practice)
Inspire
Spark imagination, creativity and energy for what’s possible.
(The turning point from insight to action)
(The turning point from insight to action)
Deliver
Turn inspiration into concrete steps, outcomes and impact.
(Making change real, together)
(Making change real, together)
Why CUPID
Why people choose CUPID
CUPID gives you a clear pathway to connect, understand, provide, inspire and deliver change.
A shared framework for movement
Everyone speaks the same language when navigating change.
Practical and versatile
Equally powerful in leadership coaching, team sessions or event design.
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From ideas to impact
Helps groups move beyond conversation into meaningful action.
"involv have a wealth of knowledge, engaging delivery style, are a trusted partner are very skilled at being a ‘critical friend’."
Kim Wallace
Deputy CEO
Social Enterprise Scotland
Social Enterprise Scotland
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Let’s move people, together
Book a session or explore how CUPID could support your leadership journey, team growth, or next experience design.
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